Create detailed personas to recruit and brief your affiliates. Identify motivations, barriers, and channels to optimize your affiliate campaigns.
Select a template optimized for recruiting affiliates in your domain
Personas reveal your target's motivations, barriers, and preferred channels. This information helps you identify which types of affiliates naturally reach these audiences and approach them with compelling arguments.
Share the persona with your affiliates so they understand your target: their motivations, main objections, and messages that work. This helps them create more effective and personalized content.
The persona reveals where your target spends time. Recruit affiliates present on those same channels: Instagram influencers for young audiences, LinkedIn consultants for B2B, YouTubers for tech products, etc.
Use the motivations identified in the persona to create attractive affiliate propositions. If your target seeks to save time, highlight how your product solves this specific problem.
Review your personas every 6 months or when you notice declining affiliate performance. Market evolution may require adjusting your recruitment approach.