Discover our latest articles on affiliate marketing, growth strategies, and platform updates.
Affiliate marketing strategies and best practices
Scaling techniques and optimization methods
Real success stories and lessons learned
Step-by-step tutorials and how-to guides
A practical overview of the three compliance areas that affect SaaS affiliate programs: FTC endorsement guidelines, GDPR tracking implications, and affiliate agreement clauses.
The 8 metrics that indicate affiliate program health: activation rate, revenue per affiliate, churn, CAC, payout ratio. How to calculate each and what to fix.
A technical breakdown of SaaS affiliate tracking: the full attribution chain, 5 failure points that lose 15-30% of conversions, and how server-side tracking fixes them.
Affiliate and referral programs share a surface-level similarity but operate on fundamentally different mechanics. A structural comparison to help SaaS founders choose the right model based on ACV, sales cycle, and growth stage.
Affiliate marketing works for B2B SaaS with long sales cycles and high ACV. How to structure commissions, attribution, and partner types for enterprise-grade programs.
70% of affiliate churn happens in the first 30 days. A 7-day onboarding sequence with templates for each touchpoint to turn signups into active promoters.
The four payout decisions every SaaS affiliate program must make: payment method, schedule, minimum thresholds, and tax compliance. With fee structures and process checklists.
Most SaaS affiliate programs have dozens of inactive affiliates. Three recruitment channels, qualification criteria, and a 30-day activation sequence that turns signups into revenue.
8 decisions to make before launching a SaaS affiliate program, with recommended defaults and the reasoning behind each one. A practical checklist for founders.
Benchmark data on SaaS affiliate program commission rates, conversion rates, cookie windows, payout structures, and program health metrics, with variance analysis and action thresholds.
