Affiliate program metrics: the 8 numbers that actually matter
The 8 metrics that indicate affiliate program health: activation rate, revenue per affiliate, churn, CAC, payout ratio. How to calculate each and what to fix.
12 min read
Filtering by: SaaS Growth
Affiliate vs Referral Program: Which One Does Your SaaS Actually Need?
Affiliate and referral programs share a surface-level similarity but operate on fundamentally different mechanics. A structural comparison to help SaaS founders choose the right model based on ACV, sales cycle, and growth stage.
7 min read
B2B Affiliate Marketing: How to Build a Partner Program When Your ACV Is Above $500
Affiliate marketing works for B2B SaaS with long sales cycles and high ACV. How to structure commissions, attribution, and partner types for enterprise-grade programs.
12 min read
How to Onboard Affiliates: The First 7 Days That Determine Long-Term Performance
70% of affiliate churn happens in the first 30 days. A 7-day onboarding sequence with templates for each touchpoint to turn signups into active promoters.
9 min read
How to Pay Affiliates: Payout Methods, Schedules, and Tax Requirements
The four payout decisions every SaaS affiliate program must make: payment method, schedule, minimum thresholds, and tax compliance. With fee structures and process checklists.
13 min read
How to Recruit Affiliates Who Actually Generate Revenue (Not Just Sign Up)
Most SaaS affiliate programs have dozens of inactive affiliates. Three recruitment channels, qualification criteria, and a 30-day activation sequence that turns signups into revenue.
11 min read
How to Set Up an Affiliate Program for SaaS: Step-by-Step Guide (2026)
8 decisions to make before launching a SaaS affiliate program, with recommended defaults and the reasoning behind each one. A practical checklist for founders.
14 min read
SaaS Affiliate Program Benchmarks: Commission Rates, Conversion Rates, and Payout Data (2026)
Benchmark data on SaaS affiliate program commission rates, conversion rates, cookie windows, payout structures, and program health metrics, with variance analysis and action thresholds.
12 min read
How to Scale Your Affiliate Program from 0 to $100K MRR
Learn the proven 5-stage framework to scale your SaaS affiliate program from zero to $100K MRR. Data-backed strategies from 50+ successful programs.
14 min read
Why 90% of SaaS Affiliate Programs Fail (And How to Build One That Works)
Discover the 5 fatal mistakes killing SaaS affiliate programs and our proven 4-step framework to build a program that generates 25%+ of your MRR. Actionable guide inside.
11 min read